There are many Internet marketing strategies, but not all of them work for marketing mobile apps. For most mobile marketers finding the best strategies that produce consistent results has been a matter of trial and error where they discovered things that worked almost always and discarded techniques that didn’t work for mobile apps and games.
Finding influencers to promote your app is an app marketing strategy that simply works. This strategy works best when you need to get an injection of fresh downloads over a short period of time. Working with influencers can really boost your download numbers and improve your ASO ranking. Unlike purchased downloads that do more harm than good, this technique will increase your downloads as well as engagement and user retention.
The first thing you need to do is find the right influencers. This can be tricky because popular industry bloggers get hundreds of emails every day, so you need to make them interested. To do that, make sure your email doesn’t end up in their Spam box and make the subject line clear and to the point. Also don’t send everyone the same generic email because that rarely works.
Once you’ve found the right influencers and got replies from some of them, you should see how each of them could help you reach out to your target audience. If they are bloggers, you can ask for a guest post, a review of your app, or organize a special promotion on their blog (works for paid apps). If you are talking to influencers on gaming forums, then you can ask them to create a thread about your game. And if your influencer has a YouTube channel, you could ask him/her to create a video about your app. As you can see, the list goes on and you can try out a few ideas.
