WORK HARD, PLAY HARD

It’s easy to submit your app to the App Store, right? Not exactly. Yes, it is easy if you follow the rules, but you have to make sure you don’t neglect any details to avoid being rejected. Here is a checklist for submitting your iPhone app to the App Store.

Not long ago Swrve, a trusted app marketing and analytics company, published the results of a survey that claimed that only 0.15% of all mobile game players contribute 50% of all in-app purchases revenue in free-to-play games. This means that despite all mobile game developers’ efforts most users will never spend any money within the…

When you develop an app and it’s almost ready, you need to test its initial features and discover as many bugs as possible before you release the app to the public. But it can be really difficult to find early Beta testers. OK, you can ask your friends and family to test-drive your app, but…

If you have developed at least one iPhone app and submitted it to the App Store, then you know that complying with all Apple’s guidelines is not very easy.

The terrific rise and fall of Flappy Bird made it very tempting for every wannabe iOS game developer to create something similar and capitalize on Dong Nguyen’s viral game. But if you are thinking about jumping onto the bandwagon, think again. Read on to find out why it’s a bad idea.

Every iPhone app developer appreciates recognition from authoritative websites, especially non-industry related websites. Our team has achieved that: Gym Tuck, one of the latest apps that we developed, got featured on CNN.com.

So you’ve spent months (or even years) working on your app – you’ve come up with a cool idea, got your app designed and did a lot of programming. And now is the time to name your app and create an icon that will appear on the App Store. Newbie developers think that this is…

“How can I increase eCPM?” is a popular question on app development forums. And the answer is pretty simple – you can increase eCPM if you completely understand what it is and how it works.