When you go to publish your app on the App Store, your main goal is to get it noticed and downloaded. The more, the better. But there are so many other apps on the App Store that it’s really hard to get yours to the top of the heap. Here are some tips that will help you.
Most of the time working out how to increase your app’s visibility is about working out how your users interact with your app and how your app stands against competition. It’s always the balance of these two things.
One of the very important things you should do is pay close attention to pricing. Most mobile app developers know that it’s not good to overprice an app. But underpricing can also damage your chances for more downloads because some users may think your app is not as good as the more expensive ones. This depends on the category of your app, though.
Speaking of categories, they really do matter. If you want your app to take off, you should choose a popular category. Games are the most popular apps on the App Store and they make up 17% of all featured apps. That’s a huge number considering all the different categories the App Store has.
Another thing for you to consider is expanding to alternative app stores. Sure, Apple’s App Store is the largest one, but depending on your target audience, alternative stores may pay off. For example, if you have a large Chinese audience, you should consider local Chinese app stores.
And last but not least, don’t forget to optimize the keywords in your app’s title and description. They can make a real difference.
